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The storytelling method of persuasive writing
Remember curling up in a quiet corner – or better still in bed – in wrapt anticipation of story time? When the magic and simplicity of a storyteller’s voice carried you away to faraway lands, made...
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Symbols and icons
Symbols are the language of the imagination. Their power lays in the ability to transcend the limitations of reason, communicating directly with the subconscious. Thinking about it, we should hardly...
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Digital storytelling
Stories are valuable, magical and timeless. This is especially the case when educating, inspiring and persuading people. Even in the digital world. They tap into our subconscious mind and emotions,...
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Stories, myths and metaphors in persuasive writing
Since ancient times ideas and values embedded in mythic stories have educated, inspired and motivated listeners. Martin Luther King did not just “..have a dream.” He communicated his dream in words,...
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The future of books?
I love books. There is something about holding them in your hands and knowing that inside lays a treasure trove of knowledge, secrets, mysteries and possible surprises. My love is so great that we have...
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What shape is a great story map? The Great Gatsby
It’s the conundrum that plagues every writer, of every story, through every age … What shape should my story take? Where should it go? Who are the key characters? Where do their journeys take them?...
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Give me your handbag – and I’ll find your story secrets
A handbag (or manbag) is the ultimate private space. And that makes it juicy territory for story hunting. What’s in your bag right now? What stories does it hold, hide or hint at? Are there secrets...
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Wandering, wondering and wordless
I’ve been absent. In mind, if not body – following paths. In doing that, I became a visitor to my blog, not its roommate. It’s tricky … noticing absence. At first you notice it. You feel foggy and...
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Rebuilding the ad break: more disruptive content marketing from LEGO brand
I’ve said before, that I love to play. And that telling a great story – especially a brand one – is an art. For me, the LEGO brand fuses those two loves with some of the most innovative and disruptive...
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Wabi sabi and the secret to your creativity
As a recovering perfectionist I occasionally still hate myself. It’s not a self-harm kind of hatred, but more a smothering loathing. It springs from the well of obsession. Perfection has its...
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Transmedia storytelling: creating worlds where you’re in the story
Once upon a time … We’ve been storytellers for centuries. Through story we’ve learnt, taught and understood. Our lives have been enriched, enhanced and enlarged by the stories we’ve told, heard and...
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The 5-minute minimum viable story
It’s easy to overcomplicate storytelling. And that’s a shame because writing a story should be simple. We’ve all done it since childhood. Everyone can write a story in five minutes. Yes, honestly...
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The evil truth about contrast and conflict in all great storytelling
Our everyday life and language is built on opposites and contrasts. I hate you … I love you. You’re beautiful … I’m ugly. We’re rich … they’re poor. And if you ask someone how things are going,...
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We’re born to create. Are you leaving something worthwhile?
Have you ever woken up in the morning and felt an ache inside? A feeling that there’s something more you need to do? That you’re destined for something greater? So go do it. Make a mark. Or even …...
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